The big Nike SB signs seen in the spot are custom neon w/ channeled metal framing that were hung from cranes / condors and shot in-camera. The main one is 12' wide.

The big Nike SB signs seen in the spot are custom neon w/ channeled metal framing that were hung from cranes / condors and shot in-camera. The main one is 12' wide.

Nike SB Sign Mockup. The signs behind the shoes are also custom built, practical shots - no VFX.

Nike SB Sign Mockup. The signs behind the shoes are also custom built, practical shots - no VFX.